Articles posted by "Cammi MacCall"
We’re passionate about sharing our expertise and experience. Enjoy browsing our archive!
11Feb
How to Promote Your Event with Paid and Earned Media Placement
Through the use of advertising and public relations, your business can draw attention to just about anything you can imagine. Beyond simply promoting your products or services, a time may come when you need to promote an event that your business is hosting or attending. Your approach to promoting an event needs to be different […]
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07Oct
The Importance of Having a Developed Creative Strategy
It happens every day whether you know it or not. You see a billboard or watch a commercial and you don’t remember what it was trying to sell you. The ad placement was right, because you saw it. But the messaging fell short. Before you put a single dollar into advertising, you need to have […]
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07Aug
Switching Your Media Buying Agency is Easier Than You Think
Many businesses mistakenly think that transitioning to a new media buying agency will be a long and drawn out process with many obstacles to overcome. The truth is that the process is much easier than you may think. It’s our job to make things as simple and seamless as possible, especially for new clients who […]
Read more Switching Your Media Buying Agency is Easier Than You Think
08Jul
Planning for Holiday Promotions Needs to Happen NOW
We know…it’s only July and no one is trying to wish away summer just yet. But the truth is the smartest businesses will begin planning their holiday promotions RIGHT NOW. Crazy? Not at all. While it may be hard to get excited about Christmas just yet, early planning can pay off big as it allows […]
Read more Planning for Holiday Promotions Needs to Happen NOW
12Feb
How to Spend Less and Do More with Your Advertising
Every smart business owner knows that the key to running a successful business is to maximize the use of your resources. Especially as it pertains to your advertising strategy, your ability to do more while spending less will allow you to hit your advertising goals while conserving resources that can be reinvested into other areas […]
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25Jan
Smaller Budget, Bigger Results Sums Up Success of HBA’s Parade of Homes
Mid-Atlantic Media Hub teamed up with Bennis Public Relations to tackle the extensive scope of the Home Builders Association of Metropolitan Harrisburg (HBA) 2018 Parade of Homes. As our first year managing the promotions of this reputable event, we brought a fresh perspective, overcame unique challenges and achieved success in a wide variety of metrics – […]
Read more Smaller Budget, Bigger Results Sums Up Success of HBA’s Parade of Homes
04Jan
How Should My Advertising Strategy Change in 2019?
When the clocks turned to 2019, everyone across the globe acknowledged in their own way the start of a new year. And with this fresh start, it’s critical that businesses take a fresh look at their current advertising strategy to ensure it’s equipped to navigate the new trends – and challenges – that a new […]
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19Dec
How Mid-Atlantic Media Hub is Disrupting the Traditional Advertising Agency Model
There are a lot of myths and misconceptions surrounding the advertising industry, particularly with how ad agencies work and some of the perceived disadvantages they have. Luckily for us, we are not a traditional advertising agency – and this is by design! Early on in the inception of Mid-Atlantic Media Hub, we recognized the common […]
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08Nov
How to Get the Most Out of Your Holiday Advertisements
Unless you’ve been living under a rock, you’ve likely seen the holiday advertisements that will surround us now until Christmas. Businesses do it for a reason – it works! Holiday advertisements are an extremely effective way to stay top of mind with your customers to ensure that your products and services are part of their […]
Read more How to Get the Most Out of Your Holiday Advertisements
05Oct
6 Advertising Mistakes That Will Cost You Big
Advertising, when used correctly, can launch a business, grow a brand and fill the sales funnel. Unfortunately, many businesses fall victim to common advertising mistakes that result in a major waste of time and money. They either get frustrated and give up or ignore the warning signs and continue to throw good money after bad. […]
Read more 6 Advertising Mistakes That Will Cost You Big