Articles posted by "Cammi MacCall"
We’re passionate about sharing our expertise and experience. Enjoy browsing our archive!
07Sep
How to Reach Your Target Audience with Advertising
Nearly every business will use some form of advertising to help promote their goods and services and to increase their brand value. It’s a smart strategy, especially because technology continues to make it easier and more affordable to reach your target audience. When developing your business’s advertising strategy, there are several key things you need […]
Read more How to Reach Your Target Audience with Advertising
08Aug
How Much Does it Cost to Run a Billboard?
There are many myths and misconceptions surrounding billboard advertisements. Namely, people tend to either overestimate – or underestimate the time and resources required to run a successful billboard campaign. The true answers may surprise you! Take a look at some of the most common questions we receive about billboard advertisements – and the answers […]
Read more How Much Does it Cost to Run a Billboard?
06Jul
Advertising Trends You DON’T Want to Follow
Most often we hear about trends that are producing great results that we’re told we need to incorporate into our marketing or advertising strategy right now. This article looks at things a big in reverse. Unfortunately, not all trends are made to be followed. In fact, if we blindly followed every trend out there, we […]
Read more Advertising Trends You DON’T Want to Follow
05Jun
How Should My Advertising Strategy Change in the Summer?
How does your mindset change from winter to summer? Think about what you want and need most during the cold and snowy winter months. What is relevant to you? What draws your attention and makes you say “I want that now!”? Now compare this to the warm and sunny summer months. How do your wants […]
Read more How Should My Advertising Strategy Change in the Summer?
05Apr
The Do’s and Don’ts of Digital Advertising
With the explosion of digital advertising in recent years, and the ever-changing technology that supports it, you may find it challenging to navigate the vast landscape of placing digital advertisements to grow your business. Some of the most common questions we get asked are “How long do I need to run an ad for it […]
Read more The Do’s and Don’ts of Digital Advertising
12Mar
How Can I Maximize My Marketing Budget?
No matter the size or industry of your business, we can all relate to one common theme: the constant struggle to stretch our marketing/advertising budget to get more bang for the buck. There’s no silver bullet that will instantly solve this problem; however, there are some key things you can and should be doing to […]
Read more How Can I Maximize My Marketing Budget?