Articles posted by "Dave Wade"

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07Jul

7 Jul 2021

Rebuilding your media strategy? Here’s where to begin!

Every business, regardless of size, age, or industry, needs to pay close attention to the effectiveness and appropriateness of its media strategy. Here’s a question to ask yourself right now. If you were to start your business again today, what about your media strategy would you want to be different than what it currently is […]

08Apr

The Importance of Brand Safety in Digital Advertising

Advertising, Marketing

What exactly is brand safety? And why is it important for businesses to take this into consideration when they are placing digital advertisements on the internet? If these are the questions you have on your mind right now, whether you’re a business owner, marketing professional, or media buyer, it’s critical to be aware of where […]

09Feb

9 Feb 2021

How to Track the Effectiveness of Your Advertising

Advertising

Businesses invest a lot into their advertising strategy. If you didn’t care about this portion of your budget or expect it to deliver results, you wouldn’t invest in it to begin with. This is why it’s so important to understand the various ways in which you can track the effectiveness of your paid media placements, […]