HomeArticles Posted by Jamie Vranich
7 Dec 2020
COVID-19 has flipped the world on its head in 2020. And with this, just about everything imaginable was impacted in some way, shape, or form. This pertains to the paid media landscape as well. What’s more, is that these changes are like to become permanent shifts in the way businesses use paid media and how […]Read more How COVID-19 Will Change the Landscape of Paid Media in 2021
Just 7 months ago, no one could have predicted the sudden and severe spread of COVID-19. And we’re still waiting to see the full impact this will have on our global economy. With so much contradicting information it can be hard to determine facts from fiction and what decisions you might need to make to […]Read more Marketing During a Financial Downturn
If there is one valuable lesson a business can take from COVID-19 it’s that media contracts shouldn’t be taken lightly – and they aren’t easily broken or renegotiated. Over the last 6 months many businesses encountered the challenge of needing to adjust how their business is advertising during the pandemic. In some instances this was […]Read more Why You Need Pandemic Media Protection
5 Jun 2020
Everything has been impacted by COVID-19, including a shift to virtual work environments, businesses having to close their doors completely for a period of time, a drastic change in consumer needs, and the sudden demand to do as much online as possible. Hello Zoom, Amazon Prime, and Instacart! Throughout the last few months, we have […]Read more How COVID-19 has Changed Advertising and Marketing – and Yours Should Too!
Generation Z. This is the demographic that comes right after the Millennials, born anywhere in the mid-1990s up until the early 2010s. They have been using the internet and social media since could hold devices and are extremely comfortable with technology. So how do businesses effectively reach such a unique generation? The most straightforward answer […]Read more Want to reach Gen Z? Why video is the way to go.
6 Dec 2019
As 2019 winds to a close and we begin looking to the New Year, it’s a natural fresh start for individuals and businesses alike. Particularly as it relates to your business’s advertising strategy, you shouldn’t wait one more day before digging into your existing plan and identifying what you not only want to improve, but […]Read more Want a More Effective Advertising Strategy? Start by Asking These 8 Questions
Social media advertising is a powerful tool – but only if you know how to use it. There can be a lot of pitfalls and confusion that can result in wasted time and money on this type of advertising if you’re not careful. The good news is that anyone who dedicates just a bit of […]Read more Major Mistakes of Social Media Advertising
7 May 2019
At Mid-Atlantic Media Hub, our work model is different than what you might expect from your average media firm. We’re a full-service agency that works with businesses and organizations in a wide variety of industries. Based on the scope of some of the media campaigns we have worked on, you might envision us working from […]Read more Work-Life Balance: Why We Foster It and How It Benefits Our Clients
If your business has been staying on top of the latest trends and technologies in marketing and advertising, then you have likely encountered the term OTT. What do these three letters stand for and why should it matter to your business? First, it’s important to understand the basics of OTT to fully appreciate how it […]Read more What You Need to Know About OTT Advertising
11 Mar 2019
Each media agency brings to the table a unique blend of qualities and characteristics that make it better suited to serve certain businesses over others. An agency might specialize in serving certain industries, or be well equipped to work with businesses who have budgets of a specific size. However, there are certain qualities that unify […]Read more What Are the Qualities of a Great Media Agency?