Articles posted by "Tom Vranich"
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03Jan
3 Jan 2018
How Do I Know Which Media is Right for My Business?
When developing an advertising strategy for your business, it can be challenging to navigate the many different types of media you can use to promote your message. Among the major types of advertising – television, radio, out of home, digital and social media – each has a unique set of pros and cons you must […]
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12Sep
12 Sep 2017
How to Make Your Advertising Campaign Memorable
Everywhere you turn you see another advertisement vying for your attention. It seems as though the onslaught of brands and businesses telling you to look here, do this and believe that is never-ending. If you are among the millions of businesses trying to compete in the mass media market, you can only make an impact […]
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10Jul
10 Jul 2017
5 Signs Your Advertising Strategy Isn’t Working
Whether your business has been advertising for years or you’ve just recently started, you may not be getting the results you want due to an ineffective strategy. Advertising is never “set it and forget it.” It is constantly evolving, which is why your strategy needs to be constantly evolving too. If it’s been a while […]
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10May
10 May 2017
How Your Marketing Team Benefits from Using an Advertising Agency
Most small businesses don’t have the benefit of having an in-house marketing team to handle the planning, purchasing and execution of their advertising strategy. But even for the businesses who do, there are still some solid benefits to working with an advertising agency, rather than trying to tackle this all on your own. Take a […]
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17Mar
17 Mar 2017
How Working with an Advertising Agency Saves You Money
So often when people hear the word “agency” and they associate it with a lot of overhead and a big price tag. However, particularly when it comes to working with an advertising agency, this couldn’t be further from the truth. If you’re working with the right professionals, the experience, strategy and transparency offered through an […]
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06Jan
6 Jan 2017
10 Biggest Mistakes People Make with Their Advertising Budget
It’s a new year and a fresh start for your business. This is the prime time to hit the ground running with an effective advertising strategy, backed by an appropriate budget. Unfortunately, it can be easy to get trapped in some common mistakes when it comes to setting your advertising budget. Here is a list […]
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31Oct
31 Oct 2016
How Advertising, Marketing and Public Relations Work Together
The terms advertising, marketing and public relations are often confused and used interchangeable. Sure, they all fall under the umbrella of communications and branding, but they each serve a very unique purpose. Most importantly, they build upon one another. Dumping all of your budget into just advertising or just public relations is putting all your […]
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