Articles from the Hub
We’re passionate about sharing our expertise and experience. Enjoy browsing our archive!
11 Jan 2021
The Best Emotional Appeals to Use in Advertising
When crafting the best messaging for your advertising strategy, it takes so much more than simply putting words together that sound good. It’s about creating emotion, and those emotions can and should vary depending upon what you’re trying to sell to people. You’d be cutting yourself short if you think the only emotions that “sells” […]Read more The Best Emotional Appeals to Use in Advertising
7 Dec 2020
How COVID-19 Will Change the Landscape of Paid Media in 2021
COVID-19 has flipped the world on its head in 2020. And with this, just about everything imaginable was impacted in some way, shape, or form. This pertains to the paid media landscape as well. What’s more, is that these changes are like to become permanent shifts in the way businesses use paid media and how […]Read more How COVID-19 Will Change the Landscape of Paid Media in 2021
How to Effectively Promote a Virtual Event
Were you planning an event that has now had to go virtual due to the COVID pandemic? Then, you’re in good company. A lot of businesses and organizations have had to make substantial changes to their in-person events and take on new tactics to make these virtually accessible. Conferences, conventions, fundraising events, symposiums, and much […]Read more How to Effectively Promote a Virtual Event
Marketing During a Financial Downturn
Just 7 months ago, no one could have predicted the sudden and severe spread of COVID-19. And we’re still waiting to see the full impact this will have on our global economy. With so much contradicting information it can be hard to determine facts from fiction and what decisions you might need to make to […]Read more Marketing During a Financial Downturn
Why You Need Pandemic Media Protection
If there is one valuable lesson a business can take from COVID-19 it’s that media contracts shouldn’t be taken lightly – and they aren’t easily broken or renegotiated. Over the last 6 months many businesses encountered the challenge of needing to adjust how their business is advertising during the pandemic. In some instances this was […]Read more Why You Need Pandemic Media Protection
Using Advertising to Recruit New Talent
COVID-19 has had a profound impact on each and every industry, community, and individual. For some, business increased for any variety of reasons – maybe you’re an essential worker, you offer a service or product needed to combat the virus, or you pivoted to provide a new service that was needed during this time. In […]Read more Using Advertising to Recruit New Talent
7 Jul 2020
Tools for Effectively Promoting a Virtual Event
Now more than ever, the ability to produce and promote virtual events has become so important for businesses as they shift their traditional, in-person events to virtual experiences amidst COVID-19 and the need for social distancing. For some, these have always been virtual events such as webinars and workshops. For others, this is a whole […]Read more Tools for Effectively Promoting a Virtual Event
5 Jun 2020
How COVID-19 has Changed Advertising and Marketing – and Yours Should Too!
Everything has been impacted by COVID-19, including a shift to virtual work environments, businesses having to close their doors completely for a period of time, a drastic change in consumer needs, and the sudden demand to do as much online as possible. Hello Zoom, Amazon Prime, and Instacart! Throughout the last few months, we have […]Read more How COVID-19 has Changed Advertising and Marketing – and Yours Should Too!
PA Home & Garden Design Expo Establishes New Brand, Grows Attendance in 2020
Description The PA Home and Garden Design Expo is the Home Builders Association of Metropolitan Harrisburg’s annual four-day event that takes place in late February/early March at the Farm Show Complex in Harrisburg. As the largest home and garden show in Central Pennsylvania, this is a well-established and long-standing event that makes up a significant […]Read more PA Home & Garden Design Expo Establishes New Brand, Grows Attendance in 2020
Want to reach Gen Z? Why video is the way to go.
Generation Z. This is the demographic that comes right after the Millennials, born anywhere in the mid-1990s up until the early 2010s. They have been using the internet and social media since could hold devices and are extremely comfortable with technology. So how do businesses effectively reach such a unique generation? The most straightforward answer […]Read more Want to reach Gen Z? Why video is the way to go.