12 Mar 2018
No matter the size or industry of your business, we can all relate to one common theme: the constant struggle to stretch our marketing/advertising budget to get more bang for the buck. There’s no silver bullet that will instantly solve this problem; however, there are some key things you can and should be doing to […]Read more How Can I Maximize My Marketing Budget?
5 Feb 2018
Running an advertising campaign is no silver bullet that guarantees your efforts will result in more sales. Your messaging, timing and placement will determine most of your advertisement’s success. If you’re not seeing results from your current advertising efforts, it’s likely because you’re not reaching the right people or you’re not inspiring them to take […]Read more How Do I Reach the Right People With My Advertising?
3 Jan 2018
When developing an advertising strategy for your business, it can be challenging to navigate the many different types of media you can use to promote your message. Among the major types of advertising – television, radio, out of home, digital and social media – each has a unique set of pros and cons you must […]Read more How Do I Know Which Media is Right for My Business?
11 Dec 2017
Many business make the mistake of establishing a marketing budget based solely upon what they think the business can afford to spend at that time. While this is one important factor, it’s critical to also consider your business model and goals for growth. If your marketing budget does not align with your business’s goals, you […]Read more Does My Marketing Budget Match My Business Goals?
9 Nov 2017
The holidays will soon be upon us and from all angles we will be bombarded with holiday advertisements promising things like “rock bottom prices” and “the best deal ever offered in history.” The hype, and chaos, surrounding these door buster deals can be overwhelming to say the least. So how can you make sure your […]Read more 5 Ways to Revamp Your Advertising Strategy for the Holidays
6 Oct 2017
Virtually everything in life ages and your advertising strategy is no exception. If you’re merely copying and recreating the exact same advertising strategy year after year for your business, it’s likely you’ve seen a steep decline in results. Even if you rework your strategy each year, it still may be outdated due to the technology […]Read more How to Tell If Your Advertising Strategy is Outdated
12 Sep 2017
Everywhere you turn you see another advertisement vying for your attention. It seems as though the onslaught of brands and businesses telling you to look here, do this and believe that is never-ending. If you are among the millions of businesses trying to compete in the mass media market, you can only make an impact […]Read more How to Make Your Advertising Campaign Memorable
14 Aug 2017
There is risk and reward to pretty much every scenario in life. While there can certainly be benefits to managing your business’s advertising strategy in-house, there are also risks that can have significant, negative impact on your efforts. Here are six risks you will want to weigh carefully when making the decision to manage your […]Read more 6 Risks of Implementing Your Own Advertising Strategy
10 Jul 2017
Whether your business has been advertising for years or you’ve just recently started, you may not be getting the results you want due to an ineffective strategy. Advertising is never “set it and forget it.” It is constantly evolving, which is why your strategy needs to be constantly evolving too. If it’s been a while […]Read more 5 Signs Your Advertising Strategy Isn’t Working
12 Jun 2017
If you’re ever heard of Nielsen ratings, it’s likely because of one of three reasons: you work in radio or television, you advertise on radio or television or you’ve been selected to participate in a Nielsen study. But even if you’ve heard of Nielsen ratings before, you may not fully understand what information they collect […]Read more What Nielsen Ratings Tell Us and Why It Matters