4 Jan 2019
When the clocks turned to 2019, everyone across the globe acknowledged in their own way the start of a new year. And with this fresh start, it’s critical that businesses take a fresh look at their current advertising strategy to ensure it’s equipped to navigate the new trends – and challenges – that a new […]Read more How Should My Advertising Strategy Change in 2019?
19 Dec 2018
There are a lot of myths and misconceptions surrounding the advertising industry, particularly with how ad agencies work and some of the perceived disadvantages they have. Luckily for us, we are not a traditional advertising agency – and this is by design! Early on in the inception of Mid-Atlantic Media Hub, we recognized the common […]Read more How Mid-Atlantic Media Hub is Disrupting the Traditional Advertising Agency Model
8 Nov 2018
Unless you’ve been living under a rock, you’ve likely seen the holiday advertisements that will surround us now until Christmas. Businesses do it for a reason – it works! Holiday advertisements are an extremely effective way to stay top of mind with your customers to ensure that your products and services are part of their […]Read more How to Get the Most Out of Your Holiday Advertisements
5 Oct 2018
Advertising, when used correctly, can launch a business, grow a brand and fill the sales funnel. Unfortunately, many businesses fall victim to common advertising mistakes that result in a major waste of time and money. They either get frustrated and give up or ignore the warning signs and continue to throw good money after bad. […]Read more 6 Advertising Mistakes That Will Cost You Big
7 Sep 2018
Nearly every business will use some form of advertising to help promote their goods and services and to increase their brand value. It’s a smart strategy, especially because technology continues to make it easier and more affordable to reach your target audience. When developing your business’s advertising strategy, there are several key things you need […]Read more How to Reach Your Target Audience with Advertising
8 Aug 2018
There are many myths and misconceptions surrounding billboard advertisements. Namely, people tend to either overestimate – or underestimate the time and resources required to run a successful billboard campaign. The true answers may surprise you! Take a look at some of the most common questions we receive about billboard advertisements – and the answers […]Read more How Much Does it Cost to Run a Billboard?
6 Jul 2018
Most often we hear about trends that are producing great results that we’re told we need to incorporate into our marketing or advertising strategy right now. This article looks at things a big in reverse. Unfortunately, not all trends are made to be followed. In fact, if we blindly followed every trend out there, we […]Read more Advertising Trends You DON’T Want to Follow
5 Jun 2018
How does your mindset change from winter to summer? Think about what you want and need most during the cold and snowy winter months. What is relevant to you? What draws your attention and makes you say “I want that now!”? Now compare this to the warm and sunny summer months. How do your wants […]Read more How Should My Advertising Strategy Change in the Summer?
8 May 2018
There are many myths and misconceptions surrounding television advertising. Foremost, people assume it’s only for the “big brands” or businesses who are willing to spent the majority of their advertising budget on a single commercial. Neither of these assumptions are fully accurate. Just as with any type of advertising, you can really scale your strategy […]Read more How Much Does it Cost to Run a Television Ad?
5 Apr 2018
With the explosion of digital advertising in recent years, and the ever-changing technology that supports it, you may find it challenging to navigate the vast landscape of placing digital advertisements to grow your business. Some of the most common questions we get asked are “How long do I need to run an ad for it […]Read more The Do’s and Don’ts of Digital Advertising