Articles – Page 4 – Mid-Atlantic Media Hub

10May

10 May 2017

How Your Marketing Team Benefits from Using an Advertising Agency

Most small businesses don’t have the benefit of having an in-house marketing team to handle the planning, purchasing and execution of their advertising strategy. But even for the businesses who do, there are still some solid benefits to working with an advertising agency, rather than trying to tackle this all on your own. Take a […]

06Apr

6 Apr 2017

Does My Business Need Public Relations?

Public Relations

It’s a common concern for many growing businesses. At what point should I invest in Public Relations to increase awareness? Businesses of all sizes and industries can reap the benefits of earned media (i.e. Public Relations) by building these tactics into their overall marketing plan. Let’s take a look at a couple critical questions you […]

17Mar

17 Mar 2017

How Working with an Advertising Agency Saves You Money

Advertising

So often when people hear the word “agency” and they associate it with a lot of overhead and a big price tag. However, particularly when it comes to working with an advertising agency, this couldn’t be further from the truth. If you’re working with the right professionals, the experience, strategy and transparency offered through an […]

08Feb

8 Feb 2017

How to Refresh Your Brand

Marketing

After you have been in business long enough, there will come a time where the brand that accurately represented your company’s vision and mission in the beginning now feels a little outdated and off-focus. Often, businesses will make the mistake of thinking they need to scrap their entire brand identity and start new to gain […]

06Jan

6 Jan 2017

10 Biggest Mistakes People Make with Their Advertising Budget

Advertising

It’s a new year and a fresh start for your business. This is the prime time to hit the ground running with an effective advertising strategy, backed by an appropriate budget. Unfortunately, it can be easy to get trapped in some common mistakes when it comes to setting your advertising budget. Here is a list […]

08Dec

8 Dec 2016

New Advertising Trends to Expect in 2017

Advertising

With just a few weeks left in 2016, it’s time we turn our focus toward the New Year and the new trends we expect to see in advertising. Technology is progressing faster than ever and over the next 12 months we are sure to see new advancements that will forever change the advertising industry. So […]

31Oct

31 Oct 2016

How Advertising, Marketing and Public Relations Work Together

Advertising, Marketing, Public Relations

The terms advertising, marketing and public relations are often confused and used interchangeable. Sure, they all fall under the umbrella of communications and branding, but they each serve a very unique purpose. Most importantly, they build upon one another. Dumping all of your budget into just advertising or just public relations is putting all your […]

28Oct

28 Oct 2016

The Most Successful Marketing Habits Every Business Should Have

Marketing

Most businesses understand the value of having a good marketing strategy. Then why are there so many businesses who aren’t marketing their products or services to the best of their ability? The answer can often be found in whether or not they practice these successful marketing habits. Sure, marketing requires some time and money, but […]