Articles – Page 4 – Mid-Atlantic Media Hub

11Dec

11 Dec 2017

Does My Marketing Budget Match My Business Goals?

Many business make the mistake of establishing a marketing budget based solely upon what they think the business can afford to spend at that time. While this is one important factor, it’s critical to also consider your business model and goals for growth. If your marketing budget does not align with your business’s goals, you […]

09Nov

9 Nov 2017

5 Ways to Revamp Your Advertising Strategy for the Holidays

Advertising

The holidays will soon be upon us and from all angles we will be bombarded with holiday advertisements promising things like “rock bottom prices” and “the best deal ever offered in history.” The hype, and chaos, surrounding these door buster deals can be overwhelming to say the least. So how can you make sure your […]

06Oct

6 Oct 2017

How to Tell If Your Advertising Strategy is Outdated

Advertising

Virtually everything in life ages and your advertising strategy is no exception. If you’re merely copying and recreating the exact same advertising strategy year after year for your business, it’s likely you’ve seen a steep decline in results. Even if you rework your strategy each year, it still may be outdated due to the technology […]

12Sep

12 Sep 2017

How to Make Your Advertising Campaign Memorable

Advertising

Everywhere you turn you see another advertisement vying for your attention. It seems as though the onslaught of brands and businesses telling you to look here, do this and believe that is never-ending. If you are among the millions of businesses trying to compete in the mass media market, you can only make an impact […]

14Aug

14 Aug 2017

6 Risks of Implementing Your Own Advertising Strategy

Advertising

There is risk and reward to pretty much every scenario in life. While there can certainly be benefits to managing your business’s advertising strategy in-house, there are also risks that can have significant, negative impact on your efforts. Here are six risks you will want to weigh carefully when making the decision to manage your […]

10Jul

10 Jul 2017

5 Signs Your Advertising Strategy Isn’t Working

Advertising

Whether your business has been advertising for years or you’ve just recently started, you may not be getting the results you want due to an ineffective strategy. Advertising is never “set it and forget it.” It is constantly evolving, which is why your strategy needs to be constantly evolving too. If it’s been a while […]

12Jun

12 Jun 2017

What Nielsen Ratings Tell Us and Why It Matters

Advertising, Marketing

If you’re ever heard of Nielsen ratings, it’s likely because of one of three reasons: you work in radio or television, you advertise on radio or television or you’ve been selected to participate in a Nielsen study. But even if you’ve heard of Nielsen ratings before, you may not fully understand what information they collect […]

10May

10 May 2017

How Your Marketing Team Benefits from Using an Advertising Agency

Advertising, Marketing

Most small businesses don’t have the benefit of having an in-house marketing team to handle the planning, purchasing and execution of their advertising strategy. But even for the businesses who do, there are still some solid benefits to working with an advertising agency, rather than trying to tackle this all on your own. Take a […]

06Apr

6 Apr 2017

Does My Business Need Public Relations?

Public Relations

It’s a common concern for many growing businesses. At what point should I invest in Public Relations to increase awareness? Businesses of all sizes and industries can reap the benefits of earned media (i.e. Public Relations) by building these tactics into their overall marketing plan. Let’s take a look at a couple critical questions you […]

17Mar

17 Mar 2017

How Working with an Advertising Agency Saves You Money

Advertising

So often when people hear the word “agency” and they associate it with a lot of overhead and a big price tag. However, particularly when it comes to working with an advertising agency, this couldn’t be further from the truth. If you’re working with the right professionals, the experience, strategy and transparency offered through an […]