HomePosts Tagged "advertising"
7 May 2019
At Mid-Atlantic Media Hub, our work model is different than what you might expect from your average media firm. We’re a full-service agency that works with businesses and organizations in a wide variety of industries. Based on the scope of some of the media campaigns we have worked on, you might envision us working from […]Read more Work-Life Balance: Why We Foster It and How It Benefits Our Clients
If your business has been staying on top of the latest trends and technologies in marketing and advertising, then you have likely encountered the term OTT. What do these three letters stand for and why should it matter to your business? First, it’s important to understand the basics of OTT to fully appreciate how it […]Read more What You Need to Know About OTT Advertising
25 Jan 2019
Mid-Atlantic Media Hub teamed up with Bennis Public Relations to tackle the extensive scope of the Home Builders Association of Metropolitan Harrisburg (HBA) 2018 Parade of Homes. As our first year managing the promotions of this reputable event, we brought a fresh perspective, overcame unique challenges and achieved success in a wide variety of metrics – […]Read more Smaller Budget, Bigger Results Sums Up Success of HBA’s Parade of Homes
4 Jan 2019
When the clocks turned to 2019, everyone across the globe acknowledged in their own way the start of a new year. And with this fresh start, it’s critical that businesses take a fresh look at their current advertising strategy to ensure it’s equipped to navigate the new trends – and challenges – that a new […]Read more How Should My Advertising Strategy Change in 2019?
8 Nov 2018
Unless you’ve been living under a rock, you’ve likely seen the holiday advertisements that will surround us now until Christmas. Businesses do it for a reason – it works! Holiday advertisements are an extremely effective way to stay top of mind with your customers to ensure that your products and services are part of their […]Read more How to Get the Most Out of Your Holiday Advertisements
5 Oct 2018
Advertising, when used correctly, can launch a business, grow a brand and fill the sales funnel. Unfortunately, many businesses fall victim to common advertising mistakes that result in a major waste of time and money. They either get frustrated and give up or ignore the warning signs and continue to throw good money after bad. […]Read more 6 Advertising Mistakes That Will Cost You Big
7 Sep 2018
Nearly every business will use some form of advertising to help promote their goods and services and to increase their brand value. It’s a smart strategy, especially because technology continues to make it easier and more affordable to reach your target audience. When developing your business’s advertising strategy, there are several key things you need […]Read more How to Reach Your Target Audience with Advertising
8 Aug 2018
There are many myths and misconceptions surrounding billboard advertisements. Namely, people tend to either overestimate – or underestimate the time and resources required to run a successful billboard campaign. The true answers may surprise you! Take a look at some of the most common questions we receive about billboard advertisements – and the answers […]Read more How Much Does it Cost to Run a Billboard?
6 Jul 2018
Most often we hear about trends that are producing great results that we’re told we need to incorporate into our marketing or advertising strategy right now. This article looks at things a big in reverse. Unfortunately, not all trends are made to be followed. In fact, if we blindly followed every trend out there, we […]Read more Advertising Trends You DON’T Want to Follow
5 Jun 2018
How does your mindset change from winter to summer? Think about what you want and need most during the cold and snowy winter months. What is relevant to you? What draws your attention and makes you say “I want that now!”? Now compare this to the warm and sunny summer months. How do your wants […]Read more How Should My Advertising Strategy Change in the Summer?