HomePosts Tagged "mid-atlantic media hub"
7 May 2019
At Mid-Atlantic Media Hub, our work model is different than what you might expect from your average media firm. We’re a full-service agency that works with businesses and organizations in a wide variety of industries. Based on the scope of some of the media campaigns we have worked on, you might envision us working from […]Read more Work-Life Balance: Why We Foster It and How It Benefits Our Clients
If your business has been staying on top of the latest trends and technologies in marketing and advertising, then you have likely encountered the term OTT. What do these three letters stand for and why should it matter to your business? First, it’s important to understand the basics of OTT to fully appreciate how it […]Read more What You Need to Know About OTT Advertising
25 Jan 2019
Mid-Atlantic Media Hub teamed up with Bennis Public Relations to tackle the extensive scope of the Home Builders Association of Metropolitan Harrisburg (HBA) 2018 Parade of Homes. As our first year managing the promotions of this reputable event, we brought a fresh perspective, overcame unique challenges and achieved success in a wide variety of metrics – […]Read more Smaller Budget, Bigger Results Sums Up Success of HBA’s Parade of Homes
19 Dec 2018
There are a lot of myths and misconceptions surrounding the advertising industry, particularly with how ad agencies work and some of the perceived disadvantages they have. Luckily for us, we are not a traditional advertising agency – and this is by design! Early on in the inception of Mid-Atlantic Media Hub, we recognized the common […]Read more How Mid-Atlantic Media Hub is Disrupting the Traditional Advertising Agency Model
8 Nov 2018
Unless you’ve been living under a rock, you’ve likely seen the holiday advertisements that will surround us now until Christmas. Businesses do it for a reason – it works! Holiday advertisements are an extremely effective way to stay top of mind with your customers to ensure that your products and services are part of their […]Read more How to Get the Most Out of Your Holiday Advertisements
7 Sep 2018
Nearly every business will use some form of advertising to help promote their goods and services and to increase their brand value. It’s a smart strategy, especially because technology continues to make it easier and more affordable to reach your target audience. When developing your business’s advertising strategy, there are several key things you need […]Read more How to Reach Your Target Audience with Advertising
8 Aug 2018
There are many myths and misconceptions surrounding billboard advertisements. Namely, people tend to either overestimate – or underestimate the time and resources required to run a successful billboard campaign. The true answers may surprise you! Take a look at some of the most common questions we receive about billboard advertisements – and the answers […]Read more How Much Does it Cost to Run a Billboard?
5 Apr 2018
With the explosion of digital advertising in recent years, and the ever-changing technology that supports it, you may find it challenging to navigate the vast landscape of placing digital advertisements to grow your business. Some of the most common questions we get asked are “How long do I need to run an ad for it […]Read more The Do’s and Don’ts of Digital Advertising
12 Mar 2018
No matter the size or industry of your business, we can all relate to one common theme: the constant struggle to stretch our marketing/advertising budget to get more bang for the buck. There’s no silver bullet that will instantly solve this problem; however, there are some key things you can and should be doing to […]Read more How Can I Maximize My Marketing Budget?
6 Oct 2017
Virtually everything in life ages and your advertising strategy is no exception. If you’re merely copying and recreating the exact same advertising strategy year after year for your business, it’s likely you’ve seen a steep decline in results. Even if you rework your strategy each year, it still may be outdated due to the technology […]Read more How to Tell If Your Advertising Strategy is Outdated