HomePosts Tagged "promotion"
If your business has been staying on top of the latest trends and technologies in marketing and advertising, then you have likely encountered the term OTT. What do these three letters stand for and why should it matter to your business? First, it’s important to understand the basics of OTT to fully appreciate how it […]Read more What You Need to Know About OTT Advertising
8 Nov 2018
Unless you’ve been living under a rock, you’ve likely seen the holiday advertisements that will surround us now until Christmas. Businesses do it for a reason – it works! Holiday advertisements are an extremely effective way to stay top of mind with your customers to ensure that your products and services are part of their […]Read more How to Get the Most Out of Your Holiday Advertisements
8 May 2018
There are many myths and misconceptions surrounding television advertising. Foremost, people assume it’s only for the “big brands” or businesses who are willing to spent the majority of their advertising budget on a single commercial. Neither of these assumptions are fully accurate. Just as with any type of advertising, you can really scale your strategy […]Read more How Much Does it Cost to Run a Television Ad?
10 May 2017
Most small businesses don’t have the benefit of having an in-house marketing team to handle the planning, purchasing and execution of their advertising strategy. But even for the businesses who do, there are still some solid benefits to working with an advertising agency, rather than trying to tackle this all on your own. Take a […]Read more How Your Marketing Team Benefits from Using an Advertising Agency
8 Feb 2017
After you have been in business long enough, there will come a time where the brand that accurately represented your company’s vision and mission in the beginning now feels a little outdated and off-focus. Often, businesses will make the mistake of thinking they need to scrap their entire brand identity and start new to gain […]Read more How to Refresh Your Brand