HomePosts Tagged "media"
If your business has been staying on top of the latest trends and technologies in marketing and advertising, then you have likely encountered the term OTT. What do these three letters stand for and why should it matter to your business? First, it’s important to understand the basics of OTT to fully appreciate how it […]Read more What You Need to Know About OTT Advertising
25 Jan 2019
Mid-Atlantic Media Hub teamed up with Bennis Public Relations to tackle the extensive scope of the Home Builders Association of Metropolitan Harrisburg (HBA) 2018 Parade of Homes. As our first year managing the promotions of this reputable event, we brought a fresh perspective, overcame unique challenges and achieved success in a wide variety of metrics – […]Read more Smaller Budget, Bigger Results Sums Up Success of HBA’s Parade of Homes
4 Jan 2019
When the clocks turned to 2019, everyone across the globe acknowledged in their own way the start of a new year. And with this fresh start, it’s critical that businesses take a fresh look at their current advertising strategy to ensure it’s equipped to navigate the new trends – and challenges – that a new […]Read more How Should My Advertising Strategy Change in 2019?
19 Dec 2018
There are a lot of myths and misconceptions surrounding the advertising industry, particularly with how ad agencies work and some of the perceived disadvantages they have. Luckily for us, we are not a traditional advertising agency – and this is by design! Early on in the inception of Mid-Atlantic Media Hub, we recognized the common […]Read more How Mid-Atlantic Media Hub is Disrupting the Traditional Advertising Agency Model
5 Oct 2018
Advertising, when used correctly, can launch a business, grow a brand and fill the sales funnel. Unfortunately, many businesses fall victim to common advertising mistakes that result in a major waste of time and money. They either get frustrated and give up or ignore the warning signs and continue to throw good money after bad. […]Read more 6 Advertising Mistakes That Will Cost You Big
5 Apr 2018
With the explosion of digital advertising in recent years, and the ever-changing technology that supports it, you may find it challenging to navigate the vast landscape of placing digital advertisements to grow your business. Some of the most common questions we get asked are “How long do I need to run an ad for it […]Read more The Do’s and Don’ts of Digital Advertising
17 Mar 2017
So often when people hear the word “agency” and they associate it with a lot of overhead and a big price tag. However, particularly when it comes to working with an advertising agency, this couldn’t be further from the truth. If you’re working with the right professionals, the experience, strategy and transparency offered through an […]Read more How Working with an Advertising Agency Saves You Money