Articles from the Hub
We’re passionate about sharing our expertise and experience. Enjoy browsing our archive!
10Jan
How Political Ads Will Impact Your Media Buying
2020 is going to be a big year for political campaigns! It is both a presidential election year, combined with many other high-profile senate and congressional races. And that’s just at the national level. When you break it down by state, you are sure to run into countless other heated political campaigns this coming year, […]
Read more How Political Ads Will Impact Your Media Buying
06Dec
6 Dec 2019
Want a More Effective Advertising Strategy? Start by Asking These 8 Questions
As 2019 winds to a close and we begin looking to the New Year, it’s a natural fresh start for individuals and businesses alike. Particularly as it relates to your business’s advertising strategy, you shouldn’t wait one more day before digging into your existing plan and identifying what you not only want to improve, but […]
Read more Want a More Effective Advertising Strategy? Start by Asking These 8 Questions
08Nov
Major Mistakes of Social Media Advertising
Social media advertising is a powerful tool – but only if you know how to use it. There can be a lot of pitfalls and confusion that can result in wasted time and money on this type of advertising if you’re not careful. The good news is that anyone who dedicates just a bit of […]
Read more Major Mistakes of Social Media Advertising
07Oct
The Importance of Having a Developed Creative Strategy
It happens every day whether you know it or not. You see a billboard or watch a commercial and you don’t remember what it was trying to sell you. The ad placement was right, because you saw it. But the messaging fell short. Before you put a single dollar into advertising, you need to have […]
Read more The Importance of Having a Developed Creative Strategy
06Sep
6 Sep 2019
5 Ways to Refresh Your Advertising Strategy for Fall
While it’s often bittersweet to say so long to summer, there’s always the excitement of moving into a new season especially when that season is fall. That’s right – we’re officially into those prime months of “pumpkin spice and everything nice!” What’s most important to keep in mind as a business owner, is that during […]
Read more 5 Ways to Refresh Your Advertising Strategy for Fall
07Aug
7 Aug 2019
Switching Your Media Buying Agency is Easier Than You Think
Many businesses mistakenly think that transitioning to a new media buying agency will be a long and drawn out process with many obstacles to overcome. The truth is that the process is much easier than you may think. It’s our job to make things as simple and seamless as possible, especially for new clients who […]
Read more Switching Your Media Buying Agency is Easier Than You Think
08Jul
Planning for Holiday Promotions Needs to Happen NOW
We know…it’s only July and no one is trying to wish away summer just yet. But the truth is the smartest businesses will begin planning their holiday promotions RIGHT NOW. Crazy? Not at all. While it may be hard to get excited about Christmas just yet, early planning can pay off big as it allows […]
Read more Planning for Holiday Promotions Needs to Happen NOW
07May
7 May 2019
Work-Life Balance: Why We Foster It and How It Benefits Our Clients
At Mid-Atlantic Media Hub, our work model is different than what you might expect from your average media firm. We’re a full-service agency that works with businesses and organizations in a wide variety of industries. Based on the scope of some of the media campaigns we have worked on, you might envision us working from […]
Read more Work-Life Balance: Why We Foster It and How It Benefits Our Clients
11Apr
What You Need to Know About OTT Advertising
If your business has been staying on top of the latest trends and technologies in marketing and advertising, then you have likely encountered the term OTT. What do these three letters stand for and why should it matter to your business? First, it’s important to understand the basics of OTT to fully appreciate how it […]
Read more What You Need to Know About OTT Advertising
11Mar
11 Mar 2019
What Are the Qualities of a Great Media Agency?
Each media agency brings to the table a unique blend of qualities and characteristics that make it better suited to serve certain businesses over others. An agency might specialize in serving certain industries, or be well equipped to work with businesses who have budgets of a specific size. However, there are certain qualities that unify […]
Read more What Are the Qualities of a Great Media Agency?