Articles – Mid-Atlantic Media Hub

08Apr

The Importance of Brand Safety in Digital Advertising

What exactly is brand safety? And why is it important for businesses to take this into consideration when they are placing digital advertisements on the internet? If these are the questions you have on your mind right now, whether you’re a business owner, marketing professional, or media buyer, it’s critical to be aware of where […]

04Mar

4 Mar 2021

2020 Home Builders Association Parade of Homes: The Launch of a Successful Virtual Event

Advertising, Case Study, Event Promotion, Public Relations

Project Scope 2020 posed to be a challenging year for every industry hoping to host an in-person event. Nearly everything was either cancelled or forced to adjust to a virtual method, which wasn’t always ideal. For the Home Builders Association of Metropolitan Harrisburg, the annual Parade of Homes event made the decision to host its […]

22Feb

How Your Brand Impacts Efficient Recruitment

Marketing

How Your Brand Impacts Efficient Recruitment Your brand impacts all areas of your organization. From company culture and the talent you attract, to the quality of your work and customer service. Your brand also impacts your ability to recruit top talent. Think about it. Just as much as you want to hire the best employee […]

09Feb

9 Feb 2021

How to Track the Effectiveness of Your Advertising

Advertising

Businesses invest a lot into their advertising strategy. If you didn’t care about this portion of your budget or expect it to deliver results, you wouldn’t invest in it to begin with. This is why it’s so important to understand the various ways in which you can track the effectiveness of your paid media placements, […]

11Jan

11 Jan 2021

The Best Emotional Appeals to Use in Advertising

Advertising, Marketing

When crafting the best messaging for your advertising strategy, it takes so much more than simply putting words together that sound good. It’s about creating emotion, and those emotions can and should vary depending upon what you’re trying to sell to people. You’d be cutting yourself short if you think the only emotions that “sells” […]

07Dec

7 Dec 2020

How COVID-19 Will Change the Landscape of Paid Media in 2021

Advertising, Public Relations

COVID-19 has flipped the world on its head in 2020. And with this, just about everything imaginable was impacted in some way, shape, or form. This pertains to the paid media landscape as well. What’s more, is that these changes are like to become permanent shifts in the way businesses use paid media and how […]

05Nov

How to Effectively Promote a Virtual Event

Event Promotion

Were you planning an event that has now had to go virtual due to the COVID pandemic? Then, you’re in good company. A lot of businesses and organizations have had to make substantial changes to their in-person events and take on new tactics to make these virtually accessible. Conferences, conventions, fundraising events, symposiums, and much […]

06Oct

Marketing During a Financial Downturn

Marketing

Just 7 months ago, no one could have predicted the sudden and severe spread of COVID-19. And we’re still waiting to see the full impact this will have on our global economy. With so much contradicting information it can be hard to determine facts from fiction and what decisions you might need to make to […]

08Sep

Why You Need Pandemic Media Protection

Advertising

If there is one valuable lesson a business can take from COVID-19 it’s that media contracts shouldn’t be taken lightly – and they aren’t easily broken or renegotiated. Over the last 6 months many businesses encountered the challenge of needing to adjust how their business is advertising during the pandemic. In some instances this was […]

12Aug

Using Advertising to Recruit New Talent

Advertising

COVID-19 has had a profound impact on each and every industry, community, and individual. For some, business increased for any variety of reasons – maybe you’re an essential worker, you offer a service or product needed to combat the virus, or you pivoted to provide a new service that was needed during this time. In […]