Articles – Mid-Atlantic Media Hub

07Jul

7 Jul 2020

Tools for Effectively Promoting a Virtual Event

Advertising, Event Promotion, Marketing, Public Relations

Now more than ever, the ability to produce and promote virtual events has become so important for businesses as they shift their traditional, in-person events to virtual experiences amidst COVID-19 and the need for social distancing. For some, these have always been virtual events such as webinars and workshops. For others, this is a whole […]

05Jun

5 Jun 2020

How COVID-19 has Changed Advertising and Marketing – and Yours Should Too!

Advertising, Marketing

Everything has been impacted by COVID-19, including a shift to virtual work environments, businesses having to close their doors completely for a period of time, a drastic change in consumer needs, and the sudden demand to do as much online as possible. Hello Zoom, Amazon Prime, and Instacart! Throughout the last few months, we have […]

18May

PA Home & Garden Design Expo Establishes New Brand, Grows Attendance in 2020

Advertising, Case Study, Marketing, Public Relations

Description The PA Home and Garden Design Expo is the Home Builders Association of Metropolitan Harrisburg’s annual four-day event that takes place in late February/early March at the Farm Show Complex in Harrisburg. As the largest home and garden show in Central Pennsylvania, this is a well-established and long-standing event that makes up a significant […]

09Mar

Want to reach Gen Z? Why video is the way to go.

Advertising

Generation Z. This is the demographic that comes right after the Millennials, born anywhere in the mid-1990s up until the early 2010s. They have been using the internet and social media since could hold devices and are extremely comfortable with technology. So how do businesses effectively reach such a unique generation? The most straightforward answer […]

11Feb

11 Feb 2020

How to Promote Your Event with Paid and Earned Media Placement

Advertising, Event Promotion

Through the use of advertising and public relations, your business can draw attention to just about anything you can imagine. Beyond simply promoting your products or services, a time may come when you need to promote an event that your business is hosting or attending. Your approach to promoting an event needs to be different […]

10Jan

How Political Ads Will Impact Your Media Buying

Advertising

2020 is going to be a big year for political campaigns! It is both a presidential election year, combined with many other high-profile senate and congressional races. And that’s just at the national level. When you break it down by state, you are sure to run into countless other heated political campaigns this coming year, […]

06Dec

6 Dec 2019

Want a More Effective Advertising Strategy? Start by Asking These 8 Questions

Advertising

As 2019 winds to a close and we begin looking to the New Year, it’s a natural fresh start for individuals and businesses alike. Particularly as it relates to your business’s advertising strategy, you shouldn’t wait one more day before digging into your existing plan and identifying what you not only want to improve, but […]

08Nov

Major Mistakes of Social Media Advertising

Advertising, Marketing

Social media advertising is a powerful tool – but only if you know how to use it. There can be a lot of pitfalls and confusion that can result in wasted time and money on this type of advertising if you’re not careful. The good news is that anyone who dedicates just a bit of […]

07Oct

The Importance of Having a Developed Creative Strategy

Advertising, Marketing

It happens every day whether you know it or not. You see a billboard or watch a commercial and you don’t remember what it was trying to sell you. The ad placement was right, because you saw it. But the messaging fell short. Before you put a single dollar into advertising, you need to have […]

06Sep

6 Sep 2019

5 Ways to Refresh Your Advertising Strategy for Fall

Advertising, Marketing

While it’s often bittersweet to say so long to summer, there’s always the excitement of moving into a new season especially when that season is fall. That’s right – we’re officially into those prime months of “pumpkin spice and everything nice!” What’s most important to keep in mind as a business owner, is that during […]