Articles – Mid-Atlantic Media Hub

07May

7 May 2019

Work-Life Balance: Why We Foster It and How It Benefits Our Clients

At Mid-Atlantic Media Hub, our work model is different than what you might expect from your average media firm. We’re a full-service agency that works with businesses and organizations in a wide variety of industries. Based on the scope of some of the media campaigns we have worked on, you might envision us working from […]

11Apr

What You Need to Know About OTT Advertising

Advertising, Marketing

If your business has been staying on top of the latest trends and technologies in marketing and advertising, then you have likely encountered the term OTT. What do these three letters stand for and why should it matter to your business? First, it’s important to understand the basics of OTT to fully appreciate how it […]

11Mar

11 Mar 2019

What Are the Qualities of a Great Media Agency?

Advertising

Each media agency brings to the table a unique blend of qualities and characteristics that make it better suited to serve certain businesses over others. An agency might specialize in serving certain industries, or be well equipped to work with businesses who have budgets of a specific size. However, there are certain qualities that unify […]

12Feb

12 Feb 2019

How to Spend Less and Do More with Your Advertising

Advertising

Every smart business owner knows that the key to running a successful business is to maximize the use of your resources. Especially as it pertains to your advertising strategy, your ability to do more while spending less will allow you to hit your advertising goals while conserving resources that can be reinvested into other areas […]

25Jan

25 Jan 2019

Smaller Budget, Bigger Results Sums Up Success of HBA’s Parade of Homes

Advertising, Case Study, Marketing, Public Relations

Mid-Atlantic Media Hub teamed up with Bennis Public Relations to tackle the extensive scope of the Home Builders Association of Metropolitan Harrisburg (HBA) 2018 Parade of Homes. As our first year managing the promotions of this reputable event, we brought a fresh perspective, overcame unique challenges and achieved success in a wide variety of metrics – […]

04Jan

4 Jan 2019

How Should My Advertising Strategy Change in 2019?

Advertising

When the clocks turned to 2019, everyone across the globe acknowledged in their own way the start of a new year. And with this fresh start, it’s critical that businesses take a fresh look at their current advertising strategy to ensure it’s equipped to navigate the new trends – and challenges – that a new […]

19Dec

19 Dec 2018

How Mid-Atlantic Media Hub is Disrupting the Traditional Advertising Agency Model

Advertising

There are a lot of myths and misconceptions surrounding the advertising industry, particularly with how ad agencies work and some of the perceived disadvantages they have. Luckily for us, we are not a traditional advertising agency – and this is by design! Early on in the inception of Mid-Atlantic Media Hub, we recognized the common […]

08Nov

8 Nov 2018

How to Get the Most Out of Your Holiday Advertisements

Advertising

Unless you’ve been living under a rock, you’ve likely seen the holiday advertisements that will surround us now until Christmas. Businesses do it for a reason – it works! Holiday advertisements are an extremely effective way to stay top of mind with your customers to ensure that your products and services are part of their […]

05Oct

5 Oct 2018

6 Advertising Mistakes That Will Cost You Big

Advertising

Advertising, when used correctly, can launch a business, grow a brand and fill the sales funnel. Unfortunately, many businesses fall victim to common advertising mistakes that result in a major waste of time and money. They either get frustrated and give up or ignore the warning signs and continue to throw good money after bad. […]

07Sep

7 Sep 2018

How to Reach Your Target Audience with Advertising

Advertising

Nearly every business will use some form of advertising to help promote their goods and services and to increase their brand value. It’s a smart strategy, especially because technology continues to make it easier and more affordable to reach your target audience. When developing your business’s advertising strategy, there are several key things you need […]