Articles – Mid-Atlantic Media Hub

07Apr

7 Apr 2020

Good Shepherd Catholic School’s Fully Comprehensive Outreach Strategy

Advertising, Case Study, Marketing, Public Relations

Description For more than 60 years, Good Shepherd Catholic School has instilled the importance of faith and strong moral values into thousands of students who have gone on to have a profound impact in their communities and throughout the world. From Pre-K 3 all the way through 8th grade, students are taught the fundamentals of […]

09Mar

Want to reach Gen Z? Why video is the way to go.

Advertising

Generation Z. This is the demographic that comes right after the Millennials, born anywhere in the mid-1990s up until the early 2010s. They have been using the internet and social media since could hold devices and are extremely comfortable with technology. So how do businesses effectively reach such a unique generation? The most straightforward answer […]

11Feb

11 Feb 2020

How to Promote Your Event with Paid and Earned Media Placement

Advertising, Event Promotion

Through the use of advertising and public relations, your business can draw attention to just about anything you can imagine. Beyond simply promoting your products or services, a time may come when you need to promote an event that your business is hosting or attending. Your approach to promoting an event needs to be different […]

10Jan

How Political Ads Will Impact Your Media Buying

Advertising

2020 is going to be a big year for political campaigns! It is both a presidential election year, combined with many other high-profile senate and congressional races. And that’s just at the national level. When you break it down by state, you are sure to run into countless other heated political campaigns this coming year, […]

06Dec

6 Dec 2019

Want a More Effective Advertising Strategy? Start by Asking These 8 Questions

Advertising

As 2019 winds to a close and we begin looking to the New Year, it’s a natural fresh start for individuals and businesses alike. Particularly as it relates to your business’s advertising strategy, you shouldn’t wait one more day before digging into your existing plan and identifying what you not only want to improve, but […]

08Nov

Major Mistakes of Social Media Advertising

Advertising, Marketing

Social media advertising is a powerful tool – but only if you know how to use it. There can be a lot of pitfalls and confusion that can result in wasted time and money on this type of advertising if you’re not careful. The good news is that anyone who dedicates just a bit of […]

07Oct

The Importance of Having a Developed Creative Strategy

Advertising, Marketing

It happens every day whether you know it or not. You see a billboard or watch a commercial and you don’t remember what it was trying to sell you. The ad placement was right, because you saw it. But the messaging fell short. Before you put a single dollar into advertising, you need to have […]

06Sep

6 Sep 2019

5 Ways to Refresh Your Advertising Strategy for Fall

Advertising, Marketing

While it’s often bittersweet to say so long to summer, there’s always the excitement of moving into a new season especially when that season is fall. That’s right – we’re officially into those prime months of “pumpkin spice and everything nice!” What’s most important to keep in mind as a business owner, is that during […]

07Aug

7 Aug 2019

Switching Your Media Buying Agency is Easier Than You Think

About Us, Advertising, Marketing

Many businesses mistakenly think that transitioning to a new media buying agency will be a long and drawn out process with many obstacles to overcome. The truth is that the process is much easier than you may think. It’s our job to make things as simple and seamless as possible, especially for new clients who […]

08Jul

Planning for Holiday Promotions Needs to Happen NOW

Advertising, Marketing, Public Relations

We know…it’s only July and no one is trying to wish away summer just yet. But the truth is the smartest businesses will begin planning their holiday promotions RIGHT NOW. Crazy? Not at all. While it may be hard to get excited about Christmas just yet, early planning can pay off big as it allows […]