HomeArchive by Category "Marketing"
If your business has been staying on top of the latest trends and technologies in marketing and advertising, then you have likely encountered the term OTT. What do these three letters stand for and why should it matter to your business? First, it’s important to understand the basics of OTT to fully appreciate how it […]Read more What You Need to Know About OTT Advertising
25 Jan 2019
Mid-Atlantic Media Hub teamed up with Bennis Public Relations to tackle the extensive scope of the Home Builders Association of Metropolitan Harrisburg (HBA) 2018 Parade of Homes. As our first year managing the promotions of this reputable event, we brought a fresh perspective, overcame unique challenges and achieved success in a wide variety of metrics – […]Read more Smaller Budget, Bigger Results Sums Up Success of HBA’s Parade of Homes
12 Mar 2018
No matter the size or industry of your business, we can all relate to one common theme: the constant struggle to stretch our marketing/advertising budget to get more bang for the buck. There’s no silver bullet that will instantly solve this problem; however, there are some key things you can and should be doing to […]Read more How Can I Maximize My Marketing Budget?
5 Feb 2018
Running an advertising campaign is no silver bullet that guarantees your efforts will result in more sales. Your messaging, timing and placement will determine most of your advertisement’s success. If you’re not seeing results from your current advertising efforts, it’s likely because you’re not reaching the right people or you’re not inspiring them to take […]Read more How Do I Reach the Right People With My Advertising?
11 Dec 2017
Many business make the mistake of establishing a marketing budget based solely upon what they think the business can afford to spend at that time. While this is one important factor, it’s critical to also consider your business model and goals for growth. If your marketing budget does not align with your business’s goals, you […]Read more Does My Marketing Budget Match My Business Goals?
12 Jun 2017
If you’re ever heard of Nielsen ratings, it’s likely because of one of three reasons: you work in radio or television, you advertise on radio or television or you’ve been selected to participate in a Nielsen study. But even if you’ve heard of Nielsen ratings before, you may not fully understand what information they collect […]Read more What Nielsen Ratings Tell Us and Why It Matters
10 May 2017
Most small businesses don’t have the benefit of having an in-house marketing team to handle the planning, purchasing and execution of their advertising strategy. But even for the businesses who do, there are still some solid benefits to working with an advertising agency, rather than trying to tackle this all on your own. Take a […]Read more How Your Marketing Team Benefits from Using an Advertising Agency
8 Feb 2017
After you have been in business long enough, there will come a time where the brand that accurately represented your company’s vision and mission in the beginning now feels a little outdated and off-focus. Often, businesses will make the mistake of thinking they need to scrap their entire brand identity and start new to gain […]Read more How to Refresh Your Brand
31 Oct 2016
The terms advertising, marketing and public relations are often confused and used interchangeable. Sure, they all fall under the umbrella of communications and branding, but they each serve a very unique purpose. Most importantly, they build upon one another. Dumping all of your budget into just advertising or just public relations is putting all your […]Read more How Advertising, Marketing and Public Relations Work Together
28 Oct 2016
Most businesses understand the value of having a good marketing strategy. Then why are there so many businesses who aren’t marketing their products or services to the best of their ability? The answer can often be found in whether or not they practice these successful marketing habits. Sure, marketing requires some time and money, but […]Read more The Most Successful Marketing Habits Every Business Should Have