What it’s like working with the Media Hub: Jamie’s Story
Jamie Vranich has been an integral part of the Media Hub team since its early beginning. As she celebrates her seven (7!) year work anniversary this year, we wanted to allow Jamie to tell her story about how she came to work in the media buying industry, and to learn more about the passion that fuels her creativity and customer service for a broad range of clients.
Keep reading to see Jamie’s candid answers to questions about how she came to join the Media Hub team, how her role has evolved over time, as well as helpful advice that all communications and advertising professionals can benefit from hearing.
Q: How long have you been working with MAMH and what led you to this career path?
Jamie: On May 13, 2021 I officially celebrate seven years of working with Media Hub! I love how every day is different and each client is unique. I have the opportunity to be creative and think outside the box with every new project because no two clients or campaigns are the same. Even the advertising strategy for the same client will evolve over the course of the year along with the seasons and their ever-changing branding goals. What drew me to a career path in media and advertising is that I like a good challenge and each campaign is exactly that – a puzzle to solve. Clients come to us looking for solutions, and I’m always excited to jump into a challenge and search for just the right solution to deliver results.
Q: What is your current role with MAMH and what does a typical day “in the office” look like?
Jamie: Currently I serve as the Director of Strategy and Integrated Communications at the Media Hub. A typical day could consist of the following: phone calls with the media to understand an opportunity, or researching what competitors of a client might be doing with their media strategy. I also create budgets, secure media availability for future campaigns, work on presentations, update existing budgets and creative trackers, and lead team phone calls to review results and analytics.
Q: Describe your customer service style.
Jamie: I’d like to think that I am a very good listener and note-taker. I may not always have the answer upfront, but I make it my goal to get the answer ASAP. I treat the client as if I was their employee. Each one of my clients has me working for them as if I was in the office next door to them. I also have great communication skills which are essential when working in advertising and strategic communications. This includes both external and internal communications. Internally, I keep my clients and media partners updated as best as I can throughout the processes of their ad campaigns so they are always informed as to what’s going on and where their money is being invested.
Q: What prior career experience(s) best prepared you for the work you are now doing?
Jamie: The previous career experience that I feel best prepared me for my work with the Media Hub was serving in outside sales and media sales. Through this, I learned how it feels to be on the other side of the table. I have empathy for media reps and vendors and the role in which they serve. Just as I strive to serve my clients well, I also try to form quality relationships with our media reps and work to make their lives easier. It’s only to all of our benefit when we can work together! I anticipate what type of updates they need to do their job correctly and efficiently. This prior experience also helps me understand exactly what my clients need versus buying into every opportunity that presents itself.
Q: What type of clients do you most enjoy serving?
Jamie: I love all of my clients especially the ones who like to think outside the box and have an open mind! I realize that’s a broad answer, but truly I can work within any industry and do my best work when clients let me and my team take the lead and drive the creative solutions that we know are going to deliver the best results.
Q: Share a favorite career memory.
Jamie: Some of my favorite memories are when we host happy hours for the media. I love to bring like-minded people together for an evening of fun. All guards are down and each media partner comes as friends not as sales reps. It means a lot to me to see everyone having a good time with interesting, but also friendly conversation. Experiences like this make us all a little more human and less transactional.
Q: If you could give advice to your “younger self” who was just entering the career field, what would it be?
Jamie: My best piece of advice, that still rings true to this day, is to come to the boss or client with a solution NOT just a problem. Issues will arise and need to be addressed, but when you come prepared with potential solutions it makes the problem less of a panic. Things happen in this industry, quickly and fiercely. But the key is not to panic! Stay calm and figure out the best solution available to you at that current moment and act upon it, quickly and with confidence!
The Media Hub is so fortunate to have had Jamie as part of our team for the last seven years! She is a valuable piece of our culture, brand, and energy. Some of our greatest client success stories would not be possible without Jamie’s input and talent! Thank you, Jamie, for all you do to create a collaborative and uplifting atmosphere that is the glue that holds us all together. Here’s to seven successful years, and many, many more!