Video – Mid-Atlantic Media Hub

02Jun

How Co-Op Funds Can Extend the Scope of Your Advertising

Co–op advertising is most commonly an agreement between a manufacturer and a retailer to share advertising costs. Both parties stand to benefit from a certain product being sold, therefore it’s smart to work together to grow the impact of their advertising on a local level. Take this as an example. A company that makes tires […]

08Apr

The Importance of Brand Safety in Digital Advertising

Advertising, Marketing

What exactly is brand safety? And why is it important for businesses to take this into consideration when they are placing digital advertisements on the internet? If these are the questions you have on your mind right now, whether you’re a business owner, marketing professional, or media buyer, it’s critical to be aware of where […]

22Feb

How Your Brand Impacts Efficient Recruitment

Marketing

How Your Brand Impacts Efficient Recruitment Your brand impacts all areas of your organization. From company culture and the talent you attract, to the quality of your work and customer service. Your brand also impacts your ability to recruit top talent. Think about it. Just as much as you want to hire the best employee […]

05Nov

How to Effectively Promote a Virtual Event

Event Promotion

Were you planning an event that has now had to go virtual due to the COVID pandemic? Then, you’re in good company. A lot of businesses and organizations have had to make substantial changes to their in-person events and take on new tactics to make these virtually accessible. Conferences, conventions, fundraising events, symposiums, and much […]

06Oct

Marketing During a Financial Downturn

Marketing

Just 7 months ago, no one could have predicted the sudden and severe spread of COVID-19. And we’re still waiting to see the full impact this will have on our global economy. With so much contradicting information it can be hard to determine facts from fiction and what decisions you might need to make to […]

08Sep

Why You Need Pandemic Media Protection

Advertising

If there is one valuable lesson a business can take from COVID-19 it’s that media contracts shouldn’t be taken lightly – and they aren’t easily broken or renegotiated. Over the last 6 months many businesses encountered the challenge of needing to adjust how their business is advertising during the pandemic. In some instances this was […]

12Aug

Using Advertising to Recruit New Talent

Advertising

COVID-19 has had a profound impact on each and every industry, community, and individual. For some, business increased for any variety of reasons – maybe you’re an essential worker, you offer a service or product needed to combat the virus, or you pivoted to provide a new service that was needed during this time. In […]

09Mar

Want to reach Gen Z? Why video is the way to go.

Advertising

Generation Z. This is the demographic that comes right after the Millennials, born anywhere in the mid-1990s up until the early 2010s. They have been using the internet and social media since could hold devices and are extremely comfortable with technology. So how do businesses effectively reach such a unique generation? The most straightforward answer […]

10Jan

How Political Ads Will Impact Your Media Buying

Advertising

2020 is going to be a big year for political campaigns! It is both a presidential election year, combined with many other high-profile senate and congressional races. And that’s just at the national level. When you break it down by state, you are sure to run into countless other heated political campaigns this coming year, […]

08Nov

Major Mistakes of Social Media Advertising

Advertising, Marketing

Social media advertising is a powerful tool – but only if you know how to use it. There can be a lot of pitfalls and confusion that can result in wasted time and money on this type of advertising if you’re not careful. The good news is that anyone who dedicates just a bit of […]