Video – Mid-Atlantic Media Hub

05Nov

How to Effectively Promote a Virtual Event

Were you planning an event that has now had to go virtual due to the COVID pandemic? Then, you’re in good company. A lot of businesses and organizations have had to make substantial changes to their in-person events and take on new tactics to make these virtually accessible. Conferences, conventions, fundraising events, symposiums, and much […]

06Oct

Marketing During a Financial Downturn

Marketing

Just 7 months ago, no one could have predicted the sudden and severe spread of COVID-19. And we’re still waiting to see the full impact this will have on our global economy. With so much contradicting information it can be hard to determine facts from fiction and what decisions you might need to make to […]

08Sep

Why You Need Pandemic Media Protection

Advertising

If there is one valuable lesson a business can take from COVID-19 it’s that media contracts shouldn’t be taken lightly – and they aren’t easily broken or renegotiated. Over the last 6 months many businesses encountered the challenge of needing to adjust how their business is advertising during the pandemic. In some instances this was […]

12Aug

Using Advertising to Recruit New Talent

Advertising

COVID-19 has had a profound impact on each and every industry, community, and individual. For some, business increased for any variety of reasons – maybe you’re an essential worker, you offer a service or product needed to combat the virus, or you pivoted to provide a new service that was needed during this time. In […]

09Mar

Want to reach Gen Z? Why video is the way to go.

Advertising

Generation Z. This is the demographic that comes right after the Millennials, born anywhere in the mid-1990s up until the early 2010s. They have been using the internet and social media since could hold devices and are extremely comfortable with technology. So how do businesses effectively reach such a unique generation? The most straightforward answer […]

10Jan

How Political Ads Will Impact Your Media Buying

Advertising

2020 is going to be a big year for political campaigns! It is both a presidential election year, combined with many other high-profile senate and congressional races. And that’s just at the national level. When you break it down by state, you are sure to run into countless other heated political campaigns this coming year, […]

08Nov

Major Mistakes of Social Media Advertising

Advertising, Marketing

Social media advertising is a powerful tool – but only if you know how to use it. There can be a lot of pitfalls and confusion that can result in wasted time and money on this type of advertising if you’re not careful. The good news is that anyone who dedicates just a bit of […]

07Oct

The Importance of Having a Developed Creative Strategy

Advertising, Marketing

It happens every day whether you know it or not. You see a billboard or watch a commercial and you don’t remember what it was trying to sell you. The ad placement was right, because you saw it. But the messaging fell short. Before you put a single dollar into advertising, you need to have […]

08Jul

Planning for Holiday Promotions Needs to Happen NOW

Advertising, Marketing, Public Relations

We know…it’s only July and no one is trying to wish away summer just yet. But the truth is the smartest businesses will begin planning their holiday promotions RIGHT NOW. Crazy? Not at all. While it may be hard to get excited about Christmas just yet, early planning can pay off big as it allows […]

11Apr

What You Need to Know About OTT Advertising

Advertising, Marketing

If your business has been staying on top of the latest trends and technologies in marketing and advertising, then you have likely encountered the term OTT. What do these three letters stand for and why should it matter to your business? First, it’s important to understand the basics of OTT to fully appreciate how it […]