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Your Quick Guide to Social Media Advertising Features & Restrictions
Your Quick Guide to Social Media Advertising Features & Restrictions Social media advertising is a whole new avenue for the advertising industry. Businesses are finding valuable and cost-effective ways to incorporate social media advertising into their overall strategies. As much as this has brought an incredible amount of opportunity and advantages to the advertising world, […]Read more Your Quick Guide to Social Media Advertising Features & Restrictions
How Co-Op Funds Can Extend the Scope of Your Advertising
Co–op advertising is most commonly an agreement between a manufacturer and a retailer to share advertising costs. Both parties stand to benefit from a certain product being sold, therefore it’s smart to work together to grow the impact of their advertising on a local level. Take this as an example. A company that makes tires […]Read more How Co-Op Funds Can Extend the Scope of Your Advertising
The Importance of Brand Safety in Digital Advertising
What exactly is brand safety? And why is it important for businesses to take this into consideration when they are placing digital advertisements on the internet? If these are the questions you have on your mind right now, whether you’re a business owner, marketing professional, or media buyer, it’s critical to be aware of where […]Read more The Importance of Brand Safety in Digital Advertising
How Your Brand Impacts Efficient Recruitment
How Your Brand Impacts Efficient Recruitment Your brand impacts all areas of your organization. From company culture and the talent you attract, to the quality of your work and customer service. Your brand also impacts your ability to recruit top talent. Think about it. Just as much as you want to hire the best employee […]Read more How Your Brand Impacts Efficient Recruitment
How to Effectively Promote a Virtual Event
Were you planning an event that has now had to go virtual due to the COVID pandemic? Then, you’re in good company. A lot of businesses and organizations have had to make substantial changes to their in-person events and take on new tactics to make these virtually accessible. Conferences, conventions, fundraising events, symposiums, and much […]Read more How to Effectively Promote a Virtual Event
Marketing During a Financial Downturn
Just 7 months ago, no one could have predicted the sudden and severe spread of COVID-19. And we’re still waiting to see the full impact this will have on our global economy. With so much contradicting information it can be hard to determine facts from fiction and what decisions you might need to make to […]Read more Marketing During a Financial Downturn
Why You Need Pandemic Media Protection
If there is one valuable lesson a business can take from COVID-19 it’s that media contracts shouldn’t be taken lightly – and they aren’t easily broken or renegotiated. Over the last 6 months many businesses encountered the challenge of needing to adjust how their business is advertising during the pandemic. In some instances this was […]Read more Why You Need Pandemic Media Protection
Using Advertising to Recruit New Talent
COVID-19 has had a profound impact on each and every industry, community, and individual. For some, business increased for any variety of reasons – maybe you’re an essential worker, you offer a service or product needed to combat the virus, or you pivoted to provide a new service that was needed during this time. In […]Read more Using Advertising to Recruit New Talent
Want to reach Gen Z? Why video is the way to go.
Generation Z. This is the demographic that comes right after the Millennials, born anywhere in the mid-1990s up until the early 2010s. They have been using the internet and social media since could hold devices and are extremely comfortable with technology. So how do businesses effectively reach such a unique generation? The most straightforward answer […]Read more Want to reach Gen Z? Why video is the way to go.
How Political Ads Will Impact Your Media Buying
2020 is going to be a big year for political campaigns! It is both a presidential election year, combined with many other high-profile senate and congressional races. And that’s just at the national level. When you break it down by state, you are sure to run into countless other heated political campaigns this coming year, […]Read more How Political Ads Will Impact Your Media Buying