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What Are the Qualities of a Great Media Agency?
Each media agency brings to the table a unique blend of qualities and characteristics that make it better suited to serve certain businesses over others. An agency might specialize in serving certain industries, or be well equipped to work with businesses who have budgets of a specific size.
However, there are certain qualities that unify all “great” media agencies and these are the qualities that impact customer service. If your business is looking to work with a great media agency, regardless of your industry or ad budget, first consider whether the agency possesses these critical qualities.
Foremost you want your media agency to be knowledgeable. They should demonstrate a deep understanding of their field, both its history and emerging trends. In your first conversation with a media agency, you’ll be able to tell in a few, quick questions whether or not they’re knowledgeable based upon how comfortable they are taking all things media, and how clear their answers are. Be wary of short or nondescript answers that leave you with more questions, as this is a sign that knowledge and confidence may be lacking.
Also of top importance is the creativity of a media agency. Just about anyone can be a “yes” man where they take what you tell them and create exactly the ad you specify and place it exactly how you want it. It doesn’t take much creativity or knowledge to do that! Rather, look for an agency who stretches your mind to think deeper about your messaging and who offers valuable insight into ways you can change up and improve upon your strategy. Ultimately this is the value-add of a great media agency as your partner!
Next, you should expect a great media agency to be attentive to your needs. You shouldn’t have to be the one chasing them down or following up on projects. All communication should be comprehensive and timely. When you have a question or request, you should receive an answer in a reasonable amount of time. And especially if there is an emergency, you should have direct communication with your agency so they can remedy a quick solution.
A great media agency is also motivated! They are motivated to please you, the customer and they are motivated to do whatever it takes to get you the best possible results – even if this means putting in extra hours and going above and beyond their scope of work to make sure this happens. When you surround yourself with motivated partners, you will create a culture of inspiration and innovation.
If you can’t rely on your media agency to monitor all the details of your media placement, what can you rely on them to do? Being detail-oriented is essential to running a successful media campaign for your business. Your media agency should take out the guesswork and make your life easier by fully assuming the responsibility of monitoring all the details of your campaigns and reporting back to you with a succinct summary of what you need to know.
Finally, you want to work with a media agency who is highly organized and efficient. Why? Because this organization and efficiency will directly benefit your business. Not only will this virtually eliminate the chances of errors or omissions, it ensures deadlines will be met and goals will be reached.
Whether you currently work with a media agency or not, you’ll want to keep these qualities in mind as you evaluate and search for the team who will be the best fit for your business. If any of these qualities are lacking, the results of your media placement could be negatively impacted – as well as your business!
If you’re looking to team up with a media agency who hits all these marks, then it’s time we talk. We would love to hear from you!