Jamie Vranich – Page 2 – Mid-Atlantic Media Hub

11Apr

What You Need to Know About OTT Advertising

If your business has been staying on top of the latest trends and technologies in marketing and advertising, then you have likely encountered the term OTT. What do these three letters stand for and why should it matter to your business? First, it’s important to understand the basics of OTT to fully appreciate how it […]

11Mar

11 Mar 2019

What Are the Qualities of a Great Media Agency?

Advertising

Each media agency brings to the table a unique blend of qualities and characteristics that make it better suited to serve certain businesses over others. An agency might specialize in serving certain industries, or be well equipped to work with businesses who have budgets of a specific size. However, there are certain qualities that unify […]

08May

8 May 2018

How Much Does it Cost to Run a Television Ad?

Advertising

There are many myths and misconceptions surrounding television advertising. Foremost, people assume it’s only for the “big brands” or businesses who are willing to spent the majority of their advertising budget on a single commercial. Neither of these assumptions are fully accurate. Just as with any type of advertising, you can really scale your strategy […]

05Feb

5 Feb 2018

How Do I Reach the Right People With My Advertising?

Advertising, Marketing

Running an advertising campaign is no silver bullet that guarantees your efforts will result in more sales. Your messaging, timing and placement will determine most of your advertisement’s success. If you’re not seeing results from your current advertising efforts, it’s likely because you’re not reaching the right people or you’re not inspiring them to take […]

11Dec

11 Dec 2017

Does My Marketing Budget Match My Business Goals?

Marketing

Many business make the mistake of establishing a marketing budget based solely upon what they think the business can afford to spend at that time. While this is one important factor, it’s critical to also consider your business model and goals for growth. If your marketing budget does not align with your business’s goals, you […]

09Nov

9 Nov 2017

5 Ways to Revamp Your Advertising Strategy for the Holidays

Advertising

The holidays will soon be upon us and from all angles we will be bombarded with holiday advertisements promising things like “rock bottom prices” and “the best deal ever offered in history.” The hype, and chaos, surrounding these door buster deals can be overwhelming to say the least. So how can you make sure your […]

06Oct

6 Oct 2017

How to Tell If Your Advertising Strategy is Outdated

Advertising

Virtually everything in life ages and your advertising strategy is no exception. If you’re merely copying and recreating the exact same advertising strategy year after year for your business, it’s likely you’ve seen a steep decline in results. Even if you rework your strategy each year, it still may be outdated due to the technology […]

14Aug

14 Aug 2017

6 Risks of Implementing Your Own Advertising Strategy

Advertising

There is risk and reward to pretty much every scenario in life. While there can certainly be benefits to managing your business’s advertising strategy in-house, there are also risks that can have significant, negative impact on your efforts. Here are six risks you will want to weigh carefully when making the decision to manage your […]

12Jun

12 Jun 2017

What Nielsen Ratings Tell Us and Why It Matters

Advertising, Marketing

If you’re ever heard of Nielsen ratings, it’s likely because of one of three reasons: you work in radio or television, you advertise on radio or television or you’ve been selected to participate in a Nielsen study. But even if you’ve heard of Nielsen ratings before, you may not fully understand what information they collect […]

06Apr

6 Apr 2017

Does My Business Need Public Relations?

Public Relations

It’s a common concern for many growing businesses. At what point should I invest in Public Relations to increase awareness? Businesses of all sizes and industries can reap the benefits of earned media (i.e. Public Relations) by building these tactics into their overall marketing plan. Let’s take a look at a couple critical questions you […]