Cammi MacCall – Mid-Atlantic Media Hub

04Mar

4 Mar 2021

2020 Home Builders Association Parade of Homes: The Launch of a Successful Virtual Event

Advertising, Case Study, Event Promotion, Public Relations

Project Scope 2020 posed to be a challenging year for every industry hoping to host an in-person event. Nearly everything was either cancelled or forced to adjust to a virtual method, which wasn’t always ideal. For the Home Builders Association of Metropolitan Harrisburg, the annual Parade of Homes event made the decision to host its […]

22Feb

How Your Brand Impacts Efficient Recruitment

Marketing

How Your Brand Impacts Efficient Recruitment Your brand impacts all areas of your organization. From company culture and the talent you attract, to the quality of your work and customer service. Your brand also impacts your ability to recruit top talent. Think about it. Just as much as you want to hire the best employee […]

11Jan

11 Jan 2021

The Best Emotional Appeals to Use in Advertising

Advertising, Marketing

When crafting the best messaging for your advertising strategy, it takes so much more than simply putting words together that sound good. It’s about creating emotion, and those emotions can and should vary depending upon what you’re trying to sell to people. You’d be cutting yourself short if you think the only emotions that “sells” […]

05Nov

How to Effectively Promote a Virtual Event

Event Promotion

Were you planning an event that has now had to go virtual due to the COVID pandemic? Then, you’re in good company. A lot of businesses and organizations have had to make substantial changes to their in-person events and take on new tactics to make these virtually accessible. Conferences, conventions, fundraising events, symposiums, and much […]

12Aug

Using Advertising to Recruit New Talent

Advertising

COVID-19 has had a profound impact on each and every industry, community, and individual. For some, business increased for any variety of reasons – maybe you’re an essential worker, you offer a service or product needed to combat the virus, or you pivoted to provide a new service that was needed during this time. In […]

07Jul

7 Jul 2020

Tools for Effectively Promoting a Virtual Event

Advertising, Event Promotion, Marketing, Public Relations

Now more than ever, the ability to produce and promote virtual events has become so important for businesses as they shift their traditional, in-person events to virtual experiences amidst COVID-19 and the need for social distancing. For some, these have always been virtual events such as webinars and workshops. For others, this is a whole […]

18May

PA Home & Garden Design Expo Establishes New Brand, Grows Attendance in 2020

Advertising, Case Study, Marketing, Public Relations

Description The PA Home and Garden Design Expo is the Home Builders Association of Metropolitan Harrisburg’s annual four-day event that takes place in late February/early March at the Farm Show Complex in Harrisburg. As the largest home and garden show in Central Pennsylvania, this is a well-established and long-standing event that makes up a significant […]

11Feb

11 Feb 2020

How to Promote Your Event with Paid and Earned Media Placement

Advertising, Event Promotion

Through the use of advertising and public relations, your business can draw attention to just about anything you can imagine. Beyond simply promoting your products or services, a time may come when you need to promote an event that your business is hosting or attending. Your approach to promoting an event needs to be different […]

07Oct

The Importance of Having a Developed Creative Strategy

Advertising, Marketing

It happens every day whether you know it or not. You see a billboard or watch a commercial and you don’t remember what it was trying to sell you. The ad placement was right, because you saw it. But the messaging fell short. Before you put a single dollar into advertising, you need to have […]

07Aug

7 Aug 2019

Switching Your Media Buying Agency is Easier Than You Think

About Us, Advertising, Marketing

Many businesses mistakenly think that transitioning to a new media buying agency will be a long and drawn out process with many obstacles to overcome. The truth is that the process is much easier than you may think. It’s our job to make things as simple and seamless as possible, especially for new clients who […]