Articles posted by "Cammi MacCall"
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13Oct
The Importance of Staying Objective in Your Advertising Strategy
We all have personal preferences. And these personal preferences can become very challenging to separate from the professional world where business owners need to back objective decisions, particularly about their advertising strategy. In many instances, the people running a business may fit the demographic and share similar interests to that of their target audience. But […]
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10Aug
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Your Quick Guide to Social Media Advertising Features & Restrictions
Your Quick Guide to Social Media Advertising Features & Restrictions Social media advertising is a whole new avenue for the advertising industry. Businesses are finding valuable and cost-effective ways to incorporate social media advertising into their overall strategies. As much as this has brought an incredible amount of opportunity and advantages to the advertising world, […]
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02Jun
How Co-Op Funds Can Extend the Scope of Your Advertising
Co–op advertising is most commonly an agreement between a manufacturer and a retailer to share advertising costs. Both parties stand to benefit from a certain product being sold, therefore it’s smart to work together to grow the impact of their advertising on a local level. Take this as an example. A company that makes tires […]
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04Mar
2020 Home Builders Association Parade of Homes: The Launch of a Successful Virtual Event
Project Scope 2020 posed to be a challenging year for every industry hoping to host an in-person event. Nearly everything was either cancelled or forced to adjust to a virtual method, which wasn’t always ideal. For the Home Builders Association of Metropolitan Harrisburg, the annual Parade of Homes event made the decision to host its […]
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22Feb
How Your Brand Impacts Efficient Recruitment
How Your Brand Impacts Efficient Recruitment Your brand impacts all areas of your organization. From company culture and the talent you attract, to the quality of your work and customer service. Your brand also impacts your ability to recruit top talent. Think about it. Just as much as you want to hire the best employee […]
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11Jan
The Best Emotional Appeals to Use in Advertising
When crafting the best messaging for your advertising strategy, it takes so much more than simply putting words together that sound good. It’s about creating emotion, and those emotions can and should vary depending upon what you’re trying to sell to people. You’d be cutting yourself short if you think the only emotions that “sells” […]
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05Nov
How to Effectively Promote a Virtual Event
Were you planning an event that has now had to go virtual due to the COVID pandemic? Then, you’re in good company. A lot of businesses and organizations have had to make substantial changes to their in-person events and take on new tactics to make these virtually accessible. Conferences, conventions, fundraising events, symposiums, and much […]
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12Aug
Using Advertising to Recruit New Talent
COVID-19 has had a profound impact on each and every industry, community, and individual. For some, business increased for any variety of reasons – maybe you’re an essential worker, you offer a service or product needed to combat the virus, or you pivoted to provide a new service that was needed during this time. In […]
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07Jul
Tools for Effectively Promoting a Virtual Event
Now more than ever, the ability to produce and promote virtual events has become so important for businesses as they shift their traditional, in-person events to virtual experiences amidst COVID-19 and the need for social distancing. For some, these have always been virtual events such as webinars and workshops. For others, this is a whole […]
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18May
PA Home & Garden Design Expo Establishes New Brand, Grows Attendance in 2020
Description The PA Home and Garden Design Expo is the Home Builders Association of Metropolitan Harrisburg’s annual four-day event that takes place in late February/early March at the Farm Show Complex in Harrisburg. As the largest home and garden show in Central Pennsylvania, this is a well-established and long-standing event that makes up a significant […]
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