How Your Marketing Team Benefits from Using an Advertising Agency
Most small businesses don’t have the benefit of having an in-house marketing team to handle the planning, purchasing and execution of their advertising strategy. But even for the businesses who do, there are still some solid benefits to working with an advertising agency, rather than trying to tackle this all on your own. Take a look at what you can gain by partnering with an experienced ad agency.
You gain an outside perspective.
Few people would know your business better than you do. However, that can be a drawback when it comes to trying to take an outside perspective to reach your target audience. What will catch their attention? How can you say what you need to say in very limited words? How frequently do you need to change your strategy? These are all questions an advertising agency can help you answer. They can give you a fresh perspective and make sure your current strategy is the one most likely to help you reach your goals.
It frees you to do what you do best.
Unless you simply love dealing with emails and phone calls from media sales reps and trying to manage all of those relationships, you’re going to love that an advertising agency can take all that off your plate for you. Once your advertising strategy is in place, we handle all of those emails and phone calls for you, purchasing the right ad placements that align with your goals. Now, you have more time to focus on the bigger picture of driving price, product and placement for your business.
It costs less than hiring an in-house professional.
Though ad agencies can differ in how they structure their pricing, most won’t come as a cost to you at all. They get paid as a percentage, once ads are placed with various outlets. This means we are highly committed to delivering the best strategy and negotiating the best deals, so that your ad budget can go even further. Rather than bringing on a fulltime employee, who requires a salary and benefits, an ad agency gives you a whole staff of experienced professionals.
We provide the strategy and focus.
It’s been mentioned a lot already in this article, but that’s because it is so important – strategy. So often businesses throw advertising dollars here and there, without any consistency. This is a big waste of time and money! Working with an ad agency, you are guaranteed to start with a strategy before any ad dollars are spent. The added focus to your marketing efforts will give you peace of mind, while increasing your bottom line.
The benefit of relationships!
Finally and most importantly, are the benefits of relationships. As an advertising agency, it’s our job to forge relationships with the media that are built on trust and integrity. This ensures a seamless transaction and the best possible pricing for our clients. Rather than working years to achieve the same, you can reap the benefits of longstanding media relationships by working with a respected ad agency.
Do you handle your business’s marketing? How could you benefit from the expertise of an advertising agency? Join in the conversation by commenting below!